Terms of Service

These terms are between you (the “Customer”) and Sympl Analytics LLC, a Utah limited liability company (“Sympl”). By creating an account or using the service you agree to them. If you are agreeing on behalf of a company, you confirm you have authority to bind that company.

Sympl connects to marketing and sales platforms you already use, standardises the data into a common structure, and presents dashboards, findings and an assistant that answers questions about it. Which data areas are active depends on the plan you select and the platforms you connect.

You are responsible for keeping your login credentials secure and for activity that occurs under your account. Tell us promptly at symplanalytics@gmail.com if you believe your account has been accessed without your authorisation. You must be at least 18 years old.

When you connect a platform such as HubSpot, Google Search Console or an advertising account, you authorise us to access it on your behalf, and you confirm you have the right to grant that access. We request read-only access wherever the platform offers it.

Those platforms are operated by others, under their own terms. We are not responsible for their availability, for changes they make to their interfaces, or for the accuracy of the data they return. You may disconnect any platform at any time in your settings.

Your data remains yours. You grant us only the permission needed to host, process and display it in order to provide the service to you. We do not sell it, and we do not use it to train general-purpose AI models. How we handle it is described in our Privacy Policy, which forms part of these terms.

If your data includes personal information about other people, you confirm you have the right to provide it to us for this purpose. For that data we act on your instructions as your processor, on the terms of our Data Processing Addendum, which forms part of these terms and applies automatically without a separate signature. If your procurement process needs a countersigned copy, ask and we will sign one.

Fees depend on the plan you select and are presented before you subscribe. Fees are billed in advance and are non-refundable except where required by law. We will give at least 30 days’ notice by email before changing the fee for an existing subscription.

This section matters more than most, so we are direct about it.

Our output is analysis, not professional advice. Findings, recommendations and assistant answers are generated automatically, in part using large language models, from the data available to us. They can be incomplete or wrong. They are not financial, legal, tax or investment advice. You are responsible for verifying anything before acting on it, and business decisions you make remain yours.

Sample data is labelled, and you should read the labels. Where a data area has no live connection, we may display illustrative sample figures so you can see what the reporting looks like. Sample data is marked as such everywhere it appears. It is not your data and must not be relied on as if it were.

Do not use Sympl to break the law, to infringe anyone’s rights, to upload data you have no right to, to attempt to access another customer’s account or data, to probe or disrupt the service, or to resell it without our written agreement.

If you find a security vulnerability, please report it to symplanalytics@gmail.com rather than exploiting it. We will not pursue legal action over good-faith research reported to us responsibly.

We aim to keep the service running and to sync data on schedule, but we do not guarantee uninterrupted availability. Maintenance, upstream platform outages and rate limits imposed by connected platforms can all interrupt data flow. The service is provided “as is”, without warranties of any kind to the fullest extent the law allows.

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special or consequential damages, or for lost profits or lost data, arising from these terms. Our total liability for any claim is limited to the fees you paid us in the twelve months before the event giving rise to the claim.

Nothing here limits liability that cannot be limited by law, including for fraud or willful misconduct.

You may cancel at any time; your subscription runs until the end of the period already paid for. We may suspend or end an account that breaches these terms, and will normally give notice and an opportunity to fix the problem first.

After termination you may request an export of your data for 30 days. After that we delete it, as described in the Privacy Policy.

We may update these terms. For material changes we will notify account holders by email at least 30 days before they take effect. Continuing to use the service after that means you accept the updated terms.

These terms are governed by the laws of the State of Utah, United States, without regard to its conflict-of-laws rules. The courts located in Utah have exclusive jurisdiction over any dispute, and both parties consent to that venue.

Sympl Analytics LLC, Utah, United States — symplanalytics@gmail.com.